CFB season is underway and with that, the opportunity to BBQ in parking lots across America. Corporate sponsors are once again eager to participate in the tailgate fun, and we here at JWS wanted to bring your attention to some of those campaigns, as they make their way to a city near you.

Dr. Pepper (DPS) vendor Larry Culpepper and his new vendor dream-team, which will be unveiled throughout the new brand campaign, will host tailgates at the following games:

  • Atlanta, Georgia on December 1st and 2nd, 2017 for the SEC Championship Game
  • New Orleans, Louisiana on January 1st, 2018 for the Allstate Sugar Bowl
  • Atlanta, Georgia on January 8th, 2018 for the National Championship Game

Hyundai (KRX: 005380) will be providing a fun place to hang-out prior to the kickoff of 11 highly anticipated games. The Hyundai Fan Base is going to offer interactive elements (i.e. football toss contests) and provide fans with the opportunity to meet legends from the host school for photos & autographs. The game schedule includes:

  • 9/16 - Florida State vs. Miami
  • 9/23 - Georgia vs. Mississippi State
  • 9/30 - UCLA vs. Colorado
  • 10/7 - Florida vs. LSU
  • 10/14 - Tennessee vs. South Carolina
  • 10/21 - Texas vs. Oklahoma State
  • 10/28 - Arizona State vs. USC
  • 11/4 - Alabama vs. LSU
  • 11/11 - Ohio State vs. Michigan State
  • 11/18 - Penn State vs. Nebraska
  • 11/25 - Michigan vs. Ohio State

Wendy’s (WEN) will be hosting tailgates in 11 cities, with their food truck in tow. The home of the Official Hamburger of the NCAA will be serving cheeseburgers and offering fans a chance to compete in games of corn hole on the following college campuses:

  • 9/9 – Ohio State vs. Oklahoma
  • 9/22 – Arizona vs. Utah
  • 9/30 – Virginia Tech vs. Clemson
  • 10/7 – Syracuse vs. Pittsburgh
  • 10/14 – Nebraska vs. Ohio State
  • 10/21 – Ole Miss vs. LSU
  • 10/28 - Baylor vs. Texas
  • 11/4 – Air Force vs. Army
  • 11/11 – South Carolina vs. Florida
  • 11/18 – Arkansas vs. Mississippi State
  • 11/25 – Michigan vs. Ohio State

Howie Long-Short: College football tailgates are an intriguing place for brands to advertise. The average tailgater is a 25-44 year-old college educated male, spending 3-4 hours pre-gaming. Plenty of time to get your message across.

Fan Marino: There is nothing I enjoy more than eating and drinking in a parking lot prior to the start of a college football game. If the food, beer and entertainment are free, it becomes that much more enjoyable. Big fan of these promotions.

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