Verizon Aims to Be the 1st Screen Consumers Go to Find Live Sports
Verizon (VZ) and the NBA have announced a 2-year extension that will enable NBA “League Pass” subscribers to live-stream games on Yahoo (AABA) platforms and mobile devices. The new deal enables VZ to produce original NBA content (and distribute across Oath properties), gives VZ users (around the world) access to Yahoo’s NBA fantasy sports game and requires VZ to establish a technology fund that will experiment with new formats (i.e. augmented reality, virtual reality). The move comes just a month after VZ agreed to pay $2.25 billion (for 5 years) for non-exclusive rights to stream NFL games on Yahoo Sports, AOL and go90 (among Oath assets); following prior deals that give them rights to broadcast Liga MX and National Women’s Soccer League games across Yahoo platforms. VZ Chief Content Officer Brian Angiolet has said the company intends on being “the first screen consumers go to find live sports”.
Howie Long-Short: VZ acquired Yahoo last year with the intention of building its programming around sports. Why? “Sports is the best aggregator of an audience”; among the last television programs that viewers watch live. On the NBA side, this deal gives them access to a younger demographic (the mobile audience) and should help to drive engagement (if not viewership); VZ users spend 30 billion minutes on fantasy games/annually and theoretically would want to see how their roster performs. If DraftKings is making the pivot from DFS to sports betting, could other outlets with large fantasy player databases (see: Yahoo, ESPN) be far behind?
Fan Marino: “League Pass” offers NBA fans the ability to watch 1,100+ live out-of-market games for $99/season. You can try it out for free, as VZ is giving registered users 8 complimentary “League Pass” games; tremendous news for those of us outside of Houston and L.A. that don’t want to miss the next Clippers/Rockets game (Feb. 28). The one Monday night ended with several Rockets players (Paul, Ariza, Harden) storming the Clippers locker room in search of a fight with Blake Griffin and Austin Rivers; a welcomed change from the superstar kumbaya (or banana boat rides) that we’ve grown accustomed to in the age of super-teams.
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