Regulations designed to stop problem gambling - and operators’ desire to ensure profitability - have increased the friction associated with laying money down on games. As a result, more U.K. bettors are taking their action ‘off-screen’. Of course, that result runs counter to “the primary goal in any regulated gambling market [which] is channelization.”
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The league’s desire to cash in early on $24 billion in rights deals (from a percentage standpoint) means the it doesn’t benefit from the “significant gradual year over year increases” that the NFL and MLB enjoy. As a result, the NBA needs to grow other revenue streams to keep the salary cap rising.
“[The two companies] have worked seamlessly together [in their attempt] to create the biggest fight possible. The FOX crew produced [10 hours of original programming including] a four-part series entitled ‘Inside Wilder-Fury 2’. ESPN produced an E60 and several other originals around the fight. [ESPN] had Wilder at the Fiesta Bowl. [FOX] had Fury at the Super Bowl. [And together, the networks] have worked to reach [the mainstream] sports fan since early January - creating a ton of momentum in the process.”
If the PGL's events were additive to the top players’ current workloads, “sponsors and broadcasters” would overwhelmingly support the plan, but if a player has to leave the PGA Tour to participate it’s hard to see how “the needle movers” playing fewer events benefits those currently funding the sport.
William Hill has been looking to grow their brand in the U.S. for some time, so aligning with CBS Sports - whose digital channels draw over 80 million unique visitors/mo.- seemingly meets that objective. CBS also controls valuable live rights (see: March Madness, NFL) and “exposure and integration on a broadcast channel - or channels in the case of March Madness - that everyone is consuming is highly appealing.”