"The UFC is a pay-per-view business. That's what fuels 80-85 percent of all their revenues. Month in, month out, whether they have good fights or not, they still do pay-per-views, as we saw last Saturday [with UFC 163.]." said Rebney. "That is their business dynamic. Ours will not become that. When we have a big card and great fights, we might do pay-per-views, but it will be card specific. We are a free TV vehicle. That is our primary driver."