No. 36: Joe Lockhart
In his previous life as a White House press secretary, Joe Lockhart auspiciously steered Bill Clinton through impeachment. Now the 56-year-old Beltway insider—a veteran of Facebook, Oracle, and his own global communications strategy firm—takes on perhaps his heftiest challenge. Lockhart enters his rookie season as the league’s top public relations official, charged with reshaping Rodger Goodell’s reputation while navigating health and safety narratives and a fractured relationship with the players’ union.
— Emily Kaplan