As chief content officer for the NFL, Jordan Levin oversees the development and distribution of content for NFL Network, digital media, NFL Films, and other partnerships with media outlets. He will also supervise the Super Bowl halftime show. In short, Levin, whose background includes The WB network, Disney, Touchstone Television and Xbox Entertainment Studios with Microsoft, is charged with finding ways to make the NFL a compelling watch away outside of live game broadcasts. A big job.
— Richard Deitsch