There’s a cottage industry out there, and it centers around this question: WWPD? What will Peyton do? Some friends thought he’d take a TV job for a year, just to see if he’d like that. Some think he’ll be the next Elway, taking a job running a front office. Some think he’ll sit back this year and just do nothing, plotting for the future. One thing we’re pretty sure of: He’ll pitch a lot of products during NFL games, and we’ll be sick of the spots by about week three.
— Peter King