Tom Herman's Social Network

2:47 | The MMQB
How University of Houston Cougars coach connects with generation "why"
Wednesday October 5th, 2016

Tom Herman is a master at using social media to connect with his players and recruits. "I wanted to make sure that we stayed on the forefront of social media, because to me, it is free advertising," Herman says. "And where does our target audience spend their time? Scrolling." Herman talks about the importance of his program's presence on social media to reach young men. "You have to be able to connect deeply with them," he said. "Embed yourself in his heart and soul and his brain so that he is not going to swipe." Herman even goes so far as to reprimand his coaches who aren't tweeting enough.

Read Albert's Breer's Game Plan for more on why Herman is a rising NFL coaching prospect.

Like us on Facebook for extras you won't see on the site.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.