Cavaliers' playoff promotion video shows domestic violence

0:33 | NBA
Cavaliers promotional video shows man throwing woman to the ground
Thursday May 7th, 2015

The Cleveland Cavaliers showed a promotional video during Wednesday night's Game 2 against the Chicago Bulls that depicts an incident of domestic violence. 

The video, meant as a parody of a commercial that alludes to Dirty Dancing, shows a male Cavaliers fan picking up a woman and throwing her to the ground when he realizes she's a Bulls fan. 

Later, the woman is shown holding an ice pack to her head. She says that she's now "all in" for the Cavs after previously supporting Chicago. 

"All In" is the Cavs' official slogan for the postseason. 


On Thursday, the Cavaliers apologized for airing the clip, which was shown on the jumbotron during the Cavaliers' 106-91 victory over the Bulls on Wednesday. The Cavs said it was a "mistake to include content that made light of domestic violence."

During a timeout at last night’s Cavaliers vs. Bulls playoff game at The Q in Cleveland, we ran a 1-minute in-arena video that was intended to be a humorous spoof on a popular commercial centered on a song and dance from the classic movie ‘Dirty Dancing.’ While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence.

The full statement can be found here

Cleveland's win over Chicago leveled the series at one game apiece. 

- Stanley Kay


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