Joel Embiid will now be able to profit off his nickname through shirts, and shorts and sweatpants and other apparel thanks to this trademark.
"Trademark 'The Process'" isn't as clever a slogan as the other one, but it does line up with Joel Embiid's actions.
Just a couple of days after Embiid said, "I don't give a damn about 'The Process,'" following a devastating Game 7 loss in the Eastern Conference semifinals, the 76ers' star center is now in position to profit off the nickname.
The US Patent and Trademark Office has registered a trademark for "The Process" to Embiid for "Apparel, namely, shirts, sweatshirts, shorts, sweatpants, hats, flip flops."
But there could be more on the way for Embiid, who still has another 20 pending trademarks related to "The Process" or "Trust The Process."
In his post-game press conference last night Joel Embiid said "I don't give a damn about The Process."— Josh Gerben (@JoshGerben) May 13, 2019
I am sure very true in the moment.
However, Embiid does own 21 (!) active trademark applications for THE PROCESS or TRUST THE PROCESS.#TheProcess #sixers pic.twitter.com/V0n6VnbMHC
BREAKING NEWS: The USPTO issued Joel Embiid's first trademark registration on 'THE PROCESS' today.— Josh Gerben (@JoshGerben) May 14, 2019
Ironically, at his post-game press conference on Sunday night, Embiid said "I don't give a damn about The Process."
Here is my analysis👇#TheProcess pic.twitter.com/Kqfw1kdgmL
As lawyer Josh Gerben noted, "Trust The Process" might not get trademarked anytime soon, but that didn't stop the 76ers from trying late last year.
But maybe Embiid can help Jimmy Butler get "Jimmy Buckets" trademarked now that he's had some success in his attempt for his own nickname.
I know all #Sixers fans have one concern right now... has Jimmy Butler registered his 'Jimmy Buckets' trademark?— Josh Gerben (@JoshGerben) May 10, 2019
A company that appears to be owned by Jimmy Butler filed 7 'Jimmy Buckets' trademark applications in 2015.
Here is my analysis of the filings 👇#JimmyBuckets pic.twitter.com/X8BIAMsOcZ
I'm sure that would convince him to stay when free agency comes this summer.