The NBA made it official: No colorway rules will restrict what players are allowed to wear this season. Who will this development help most? From LeBron James to Puma, The Crossover looks at the biggest beneficiaries.
LeBron James put pressure on Nike and senior designer Jason Petrie to produce with the latest addition to his signature sneaker line. The result is his most personal sneaker yet, an effort that honors black women and features a unique look.
Giannis Antetokounmpo gleaned experience as a salesman on the streets of Greece in his formative years. Now that he's an NBA superstar, he's putting that experience to use with brands like Nike and JBL.
Kevin Durant uses the power of sneakers to connect with the next generation, embarking on trips throughout the United States and Asia. His designer, Leo Chang, provides The Crossover with a window into the KD 11 and Nike tour.
The sneaker market typically heats up in the summer, with new deals and releases popping up from major companies. While this year has been a bit slower, LeBron James, Kawhi Leonard and others created headlines. The Crossover picked winners and losers from the bunch.