FOX Sports Ohio broadcasts of Cavaliers games have experienced a 56-percent ratings drop from this time last season, according to a Sports Business Journal report.
Cavs broadcasts are most responsible for a league-wide decrease in viewership of NBA games on regional sports networks.
Most local broadcasts have posted ratings gains, with 15 regional sports networks seeing TV ratings increases since the start of the season. But the 13 that have experienced decreases have caused a 10-percent drop in the national average, SBJ reported.
The Cavs (14-47) have been reeling following the departure of LeBron James in free agency, as they look for a fresh start with a high lottery pick and perhaps some offseason trades heading into 2019-20.
"Conversely, James’ new team, the Los Angeles Lakers, has seen its games on Spectrum SportsNet jump by 42 percent," SBJ reported.
The decline in viewership among local NBA broadcasts under the umbrella of FOX Sports and NBC Sports mirror the decrease in viewership on a national scale.
"National games are down 18 percent on TNT and 17 percent on NBA TV. ABC is down 3 percent, and ESPN is flat," SBJ reported.