NBA regional broadcasts experience decrease in viewership

Publish date:

Ratings for regional broadcasts of NBA games are down an average of 10 percent from last season, according to a Sports Business Journal report.

Overall, most of the regional sports networks have seen gains in viewership -- but the teams experiencing dips have experienced dips large enough to impact the national average.

"The drop-off is most pronounced in some of the league’s biggest markets, like New York (down 41 percent on MSG Network), Chicago (down 36 percent on NBC Sports Chicago) and Boston (down 27 percent on NBC Sports Boston)," SBJ reported. "Ratings for Bulls games in Chicago are at their lowest point in at least 13 years as the team has struggled on the court with one of the NBA’s worst records."

FOX Sports Ohio broadcasts of Cleveland Cavaliers games have taken the biggest hit in the team's first season minus LeBron James, with viewership down a massive 56 percent.

"The local ratings story mirrors a national trend that has seen sluggish TV numbers for NBA games so far this season," SBJ reported. "National games are down 18 percent on TNT and 17 percent on NBA TV. ABC is down 3 percent, and ESPN is flat."

The two-time defending champion Golden State Warriors lead the league with the highest local broadcast average at 7.43 on NBC Sports Bay Area. But as SBJ noted, the Warriors/NBC Bay Area have also "posted a 16 percent ratings drop ."