By Rob Mahoney
March 27, 2013

By Rob Mahoney

It's commonplace in NBA-inspired commercials to show athletes working hard behind the scenes, training tirelessly in empty gyms, open fields and quiet weight rooms. But Gatorade took that familiar formula and infused it with clever narrative flair in their latest spot, in which Kevin Durant and Dwyane Wade frighten one another into a furious spiral of self-improvement.

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