Bulls guard Nate Robinson vigorously applied the "Discount Double Check" championship belt after hitting a three-pointer during a 118-111 overtime win over the Knicks at the United Center on Thursday night, apparently mocking Steve Novak in their ongoing dispute over the celebration.
After hitting his fifth long ball of the game to give Chicago a 97-90 lead with a little more than six minutes remaining in the fourth quarter, Robinson applied the belt roughly seven times as he walked toward the Bulls bench after the Knicks called timeout. His teammates, as you might expect, couldn't contain their laughter.
The celebration, popularized by Packers quarterback Aaron Rodgers and turned into a national advertising campaign by State Farm insurance, has been co-opted over the last few years by Novak, a three-point shooting specialist who uses it to put an exclamation point on his threes.
The two players exchanged trash talk over the celebration earlier this season when Robinson applied the belt during a Bulls win at Madison Square Garden.
At the time, Novak went after Robinson during a post-game interview.
“It warms my heart,” Novak said of Robinson’s celebrations. “It really does. The best part about doing the belt is hearing the stories about all the little kids who hit a three-pointer and do the belt. One day when Little Nathan grows up, his dreams come true and he can be just like me.”
The dis quickly got back to Robinson, who is listed at 5-foot-9 and is currently the shortest player in the NBA, and he went at Novak on Twitter, calling him a “clown.”
“I forgot u invented that move, [you] must play for the Packers and [your] name is Aaron [Rodgers],” Robinson said.
Robinson got the last laugh on Thursday, finishing with a team-high 35 points (on 10-for-18 shooting), three rebounds and two assists in 32 minutes. Novak finished scoreless (on zero-for-one shooting) in 12 minutes. The Knicks were led by Carmelo Anthony, who finished with a game-high 36 points and 19 rebounds.