By Rob Mahoney
October 14, 2013

In addition to lengthier, more iconic commercial fare, Jordan Brand has in recent years done well with shorter spots -- bite-sized bits of flash and style that build on the brand's reputation. In the latest, Chris Paul -- one of Jordan Brand's primary ambassadors -- rolls off the full details of a basketball move in laundry list form.

In a second spot, TNT sideline reporter Craig Sager does the 'riquickulous' verbal lifting on Paul's behalf:

And one more for the road, sealing the series with a knowing wink from Paul:


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