Video: Chris Paul's 'riquickulous' moves detailed in new Jordan spots

Monday October 14th, 2013

In addition to lengthier, more iconic commercial fare, Jordan Brand has in recent years done well with shorter spots -- bite-sized bits of flash and style that build on the brand's reputation. In the latest, Chris Paul -- one of Jordan Brand's primary ambassadors -- rolls off the full details of a basketball move in laundry list form.

In a second spot, TNT sideline reporter Craig Sager does the 'riquickulous' verbal lifting on Paul's behalf:

And one more for the road, sealing the series with a knowing wink from Paul:

PBT
SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.