Hawks lend Twitter account to Deadspin for social media takeover

Tuesday March 18th, 2014

For their social media takeover, Deadspin re-branded the Hawks as the DEATH HAWKS. (@ATLhawks) For its social media takeover, Deadspin re-branded the Hawks as the DEATH HAWKS. (@ATLhawks)

The Hawks have a livelier social media presence than most NBA franchises, but shifted into overdrive on Tuesday by giving the keys to their official Twitter account to Deadspin's Drew Magary. The results thus far have been as delightful and absurd as could be expected.

For starters: Magary announced that he'll be singing the national anthem at tonight's game against the Raptors -- undoubtedly a treat for all in attendence. He then, for all intents and purposes, changed the name of the team in a blink; what was once the Atlanta Hawks would now be the ATLANTA DEATH HAWKS, seen in logo form above.

Then, with an audience of 201,000 followers at his mercy, Magary laid claim to the Eastern Conference  like a southern gentleman:

He pondered the uniformity of Atlanta sporting mascots:

...chimed in on current events:

...helped fill out your bracket:

...and explained an important scientific discovery:

Keep up with Magary and the DEATH HAWKS throughout the day by following @ATLHawks, else you invite the wrath of a cyborg hawk.

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