Debating role of women in sports media (cont.)
5k. Earlier this month I wrote about SportsCenter using celebrities and non-traditional choices as anchors and how viewers should look for such one-time assignments to continue given the ratings boost. Last Tuesday six-time NASCAR sprint champion Jimmie Johnson become the first athlete ever to guest host the show. The result? The Tuesday 6 p.m. ET show drew 931,021 viewers, up 22 percent from the average (760,448) so far this fall for the time slot.