Sales data compiled by Dick's over the past seven days show Hoyer's jersey at number five in country overall and among offensive players. Manziel's jersey held the seventh spot.
It is the first time sales of Hoyer's jersey have exceeded those of Manziel, according to the AP's Tom Withers.
According to Dick's, over the last week Hoyer's jersey has been 46 percent of Cleveland jerseys sold, but just three percent of total NFL sales.
Hoyer, a former New England Patriots backup in his sixth year in the league, has played five games this season and completed 60 percent of his passes for 1,224 yards and seven touchdowns, earning a 99.5 quarterback rating.
Earlier this season, he beat out Manziel for the Browns starting spot, and currently leads the league in yards per completion. He also led Cleveland to the biggest comeback win in league history, overcoming a 25-point deficit to defeat the Titans on Oct. 5.