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On this week’s episode, Sam is joined by two of the founders of the Duke Behavioral Science & Sports Initiative to discuss the science behind why fans make the choices that they make and how teams can use that information to improve the fan experience at their home stadiums.

By The SI Staff
January 31, 2016

This is Your Brain on Sports is a weekly podcast from Sports Illustrated in which SI executive editor Jon Wertheim and Tufts University psychology professor Sam Sommers explore the intersection of sports and human nature—what the world of sports has to teach us about who we are, what we care about and the forces that shape our behavior.

On this week’s episode, Sam is joined by two of the founders of the Duke Behavioral Science & Sports Initiative: Kevin Brilliant, a business strategy and analytics manager for the Chicago Bulls, and Sanyin Siang, executive director of the Coach K Leadership and Ethics Center at Duke’s Fuqua School of Business. Together they discuss the science behind why fans make the choices that they make and how teams use that information to improve the fan experience at their home stadiums.

Listen below for more lessons from the intersection of sports and psychology ahead of the Feb. 2 release of Wertheim and Sommers’s book This Is Your Brain on Sportssubscribe to the podcast on iTunes or on Stitcher, and check back every week for a new episode.

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