Cowboys-Giants a ratings winner for NBC
NEW YORK (AP) The Giants' win over the Cowboys on Sunday night was the most-watched prime-time NFL telecast this season.
It also drew NBC's biggest audience for a Sunday game since Week 1 of 2015, according to The Nielsen Company.
A total audience of 26.7 million viewers across NBC and NBC Sports Digital platforms tuned in. The 26.5 million viewers solely watching on NBC was a high for a prime-time NFL game since 1989. Those numbers also were up 26 percent from the Week 14 game last year, Patriots vs. Texans.
TV viewership for Cowboys-Giants peaked at 28.1 million from 11:30-11:35 p.m. EST for the game's final minutes.
NBC Sports Digital reached 1.2 million unique users, NBC's best-ever totals for a Sunday NFL game, excluding Super Bowls.
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