The Los Angeles Rams were the first NFL team to put any sort of logo on their helmets, when halfback Fred Gehrke painted a primitive version of the current logo on the team’s headgear in 1948. Since then, the team has been one of the league’s most consistent in terms of overall look, and the Rams' helmet logo is one of the most recognizable in sports. Since the team’s inception, there has almost always been a combination of blue, gold and white, except for the period from 1964 through '72, when a more simple blue and white look was adopted, and the inaugural season of the Cleveland Rams in 1937, when a red and black combination was used.
According to team CEO and Executive Vice President of Football Operations Kevin Demoff, this could all change pretty seriously over the next few years. When asked which games he had picked to use throwback uniforms in this season, Demoff revealed that more change is in the works.
"I think the blue-and-white is a great traditional, classic look for our club," he told Jim Thomas of the St. Louis Post-Dispatch. "I like our current throwbacks. I like our current uniform. They all have a meaning in time. We’ve talked about long-term doing a uniform re-design, looking back at the throwbacks we’re using now, or the blue-and-white, or a different hybrid. Or maybe something new and completely different."
NFL teams are allowed to use throwback jerseys at two home games per year, and this year, the Rams chose their games against the Tennessee Titans on Nov. 3 and Tampa Bay Buccaneers on Dec. 22. It’s a good bit of history, considering that the 1999 Rams beat the Bucs in the NFC Championship Game and the Titans in Super Bowl XXXIV for their first modern NFL championship.
In 2000, the year after that championship, the Rams went from their old blue and yellow look to their current blue and gold style.
Demoff knows that such talk will raise ire and cause discussion among the Rams faithful, and that’s the point.
"Like everything else, you’re trying to elicit emotion from your fans, and our uniform colors seem to do that on a daily basis," he said. "There’s not a day that goes by that there’s not a uniform question or comment on the Internet."
Because teams must wear the same style of throwbacks for five straight years when they decide on a style, the Rams must stick with their current throwback style until 2014. Demoff seems to think that 2015 would be a great time to implement a radical change, if one is on the horizon.
"If you look back over the arc of time, we have such a classic, traditional uniform that people love," he said. "And it elicits great passion. We have so many Hall of Famers that have worn all the different types of uniforms. I think our fans relate to all of them, but they certainly have a preference for each individual one."
One thing’s for sure -- Demoff won’t do away with the horns Gerke first painted on all those years ago. Some things are just too classic to change.
"The horns have always been part of what we’ve done."