Bruce Allen believes #RedskinsPride Twitter campaign was a success

Tuesday June 3rd, 2014

Bruce Allen believes #RedskinsPride Twitter campaign was a success Washington GM Bruce Allen and his organization are under pressure to change the team name. (Patrick McDermott/Getty Images)

The Washington Redskins have been working hard to cast their team nickname in a positive light, and that resulted in a social media campaign last week that used the #RedskinsPride hashtag.

The response showed that there are still plenty of fans around the league who do not approve of the nickname, but that didn't stop the team from tooting its horn and claiming the social media campaign was an overall success.

MORE COVERAGEOffseason Report Cards | NFL Power Rankings | 2015 NFL Mock Draft 

“The social media is the way people get information now, and our fans have spoken very loudly in support of what we’ve been doing,” Redskins president and general manager Bruce Allen told Jason Reid of the Washington Post. “We got a very good response from our fans.

“Thousands of our fans responded, including hundreds of Native Americans, saying we are their favorite team. I do think that’s the message we’ve been hearing.”

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.