After a hectic, back-and-forth week, the Jacksonville Jaguars officially announced Liam Coen as their next head coach at a press conference on Monday.
Things quickly got weird.
Prior to taking questions from local reporters, the 39-year-old let out an awkward, "DUUUUUVAL!"—the team's rallying cry and a shoutout to Duval County—when speaking about the city of Jacksonville.
Here's a look:
0-17 pic.twitter.com/p2ouXvtfBC
— The Coachspeak Index (@CoachspeakIndex) January 27, 2025
NFL fans unleashed on the first time head coach across social media. Here's a few of some of the best reactions:
The Jaguars might be in trouble with Liam Coen 😅#DUUUVAL | #NFL https://t.co/R4A4tfFdhw pic.twitter.com/To56zJ4zQr
— FanDuel (@FanDuel) January 27, 2025
I take back everything nice I’ve ever said about Liam Coen it’s already over for him pic.twitter.com/eRuwiDkS6i
— Justin (@Justin_14P) January 27, 2025
Oh no Liam Coen 😅pic.twitter.com/J2GvgszdVw
— DraftKings Sportsbook (@DKSportsbook) January 27, 2025
That made me so uncomfortable. But the dudes an offensive genius so f it
— Terps Recruiting (@TerpRecruiting) January 27, 2025
— The Markcast® (@the_markcast) January 27, 2025
Liam Coen with the worst sounding #DUUUVAL I have ever heard uh oh pic.twitter.com/LBs4fNAht0
— Unbiased Jag (@UnbiasedJag) January 27, 2025
This is NOT gonna go well for the Jags 😭💀
— BEN JOHNSON IS MY HEAD COACH, RAIDERS FANS 😂🖕 (@FireRyanPoles) January 27, 2025
Liam Coen has -1000 Aura 🤣
— NFL Notifications (@NFLNotify) January 27, 2025
pic.twitter.com/4VUAEY5VQu
Yikes
— çòñgró_jênkïñs (@Congro_Jenkins) January 27, 2025
— Ryan "The Cardinal" McC. ✍️🎧🎙️ (@WhoIsRyanMcC) January 27, 2025
Liam Coen receiving negative aura points today
— Barstool Sports (@barstoolsports) January 27, 2025
pic.twitter.com/pEjPYpGE6K
Oh boy
— Joe (@JoeA_NFL) January 27, 2025
Liam Coen may be a poster child for strategy vs CULTURE ™️
Charisma, brand, and machismo on -30, but the man is brilliant. pic.twitter.com/BO8POVgCf4
Oh no lol
— Adam (@adampensel) January 27, 2025
Coen takes over a Jaguars team that went 4-13 in 2024. Known to be one of the league's best offensive gurus, he'll have quarterback Trevor Lawrence to work with on that side of the football.

