Bart Starr of the Green Bay Packers won the MVP in both 1967 and 1968.
(Photo courtesy of The SPORT Gallery, which recently opened its doors in New York’s West Village, at 23 8th Avenue. The SPORT Gallery features classic sports photography from the pages of its namesake, SPORT magazine, as well as vintage-inspired apparel and accessories highlighting sport’s Golden Era. It can also be accessed online at thesportgallery.com.)
2 of 17AP
Len Dawson, 1970
Quarterback Len Dawson of the champion Kansas City Chiefs boosts his wife, Jackie, onto the hood of his new car in New York, Jan. 13, 1970. The car was part of his reward for being named most valuable player in the Super Bowl game with Minnesota .
3 of 17Pete Leabo/AP
Roger Staubach, 1972
Dallas Cowboys quarterback Roger Staubach shows coach Tom Landry the sports model car he won as the most valuable player in the Super Bowl in New Orleans on Jan. 17, 1972.
4 of 17AP
Larry Csonka, 1974
Larry Csonka, Miami Dolphins runner and Super Bowl hero, stands in a New York City street next to the car he received.
5 of 17AP
Fred Biletnikoff, 1977
Oakland Raiders wide receiver Fred Biletnikoff and wife Jennifer sit in a new car presented to him for being the most valuable player after the Raiders defeated the Minnesota Vikings 32-14.
6 of 17AP
Terry Bradshaw, 1979
Terry Bradshaw, who led the Pittsburgh Steelers to victory over Dallas Cowboys, waves after accepting a new car in New York.
7 of 17Mario Suriani/AP
Richard Dent, 1986
Chicago Bears lineman Richard Dent poses with his trophy and the car awarded to him as the Super Bowl's Most Valuable Player.
8 of 17David Cantor/AP
Jerry Rice, 1989
Jerry Rice of the San Francisco 49ers sits on the hood of his new car holding his Most Valuable Player trophy in New York City.
9 of 17Getty Images
Tom Brady, 2002
Tom Brady of the New England Patriots won the MVP honors of Super Bowl XXXVI.
10 of 17John Blanding/The Boston Globe via Getty Images
Deion Branch, 2005
Deion Branch of the New England Patriots stands by a new car he won at Super Bowl XXXIX.
11 of 17John F. Martin/EPA
Hines Ward, 2006
Super Bowl XL MVP Hines Ward of the Pittsburgh Steelers holds the Pete Rozelle trophy as he stands with his new 2007 Cadillac Escalade.
12 of 17Paul Spinelli/AP, Al Tielemans/SI (inset)
Eli Manning, 2008
Eli Manning of the New York Giants won this Cadillac Escalade at Super Bowl XLII.
13 of 17General Motors via Getty Images
Aaron Rogders, 2011
Super Bowl XLV MVP Aaron Rogders receives the keys to a new 2011 Chevrolet Camaro Convertible.
14 of 17Paul Spinelli/AP
Eli Manning, 2012
Eli Manning of the Giants won this car at Super Bowl XLVI.
15 of 17Darron Cummings/AP
Joe Flacco, 2013
Joe Flacco of the Baltimore Ravens looks at the new 2014 Corvette Stingray he won at Super Bowl XLVII.
16 of 17Doug Benc/AP
Malcolm Smith, 2014
Malcolm Smith won this Chevrolet High Country Truck at Super Bowl XLVIII.
17 of 17Josh Reynolds/AP
Malcolm Butler, 2015 *originally won by Tom Brady
Malcolm Butler of the New England Patriots poses with his Chevrolet pickup. The truck was intended to go to MVP Tom Brady, but Brady and the automaker determined that Butler should receive it in recognition for his game-saving interception that clinched the team's Super Bowl XLIX victory.
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