What to Make of the NFL’s Partnership with Jay-Z and Roc Nation

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On Tuesday, the NFL announced a new alliance with Jay-Z’s Roc Nation. Two of the most powerful entities in sports are joining forces on both social justice and entertainment. The deal gives Roc Nation the opportunity to co-produce the Super Bowl halftime show and will also focus on the NFL’s Inspire Change program. SI Now’s Robin Lundberg and Ryan Asselta weigh in on the move.