Despite ubiquity, NHL strives to make outdoor games special for players and fans

Monday February 27th, 2017

PITTSBURGH ― There may have been 67,318  people gathered around a 200 by 85-foot ice rink to watch the Philadelphia Flyers and the Pittsburgh Penguins, but let’s get this straight: this was far more than just another game.

While all 40 players who suited up for the two teams like to play off the significance of an outdoor game in the days prior—as they are clearly focused on either making a playoff push or seeking to improve their positioning—it’s evident just how powerful of an occasion the Stadium Series is, especially when all is said and done. 

“I would like to think that it’s not [just a game],” said Steve Mayer, the NHL Chief Content Officer and Executive Vice President. “I would like to think that after the player’s experienced it they say, ‘Wow, that was super cool’.”

Take Pittsburgh’s Matt Murray, who is as calm as they come between the pipes despite being just 22 years old. He admitted he battled some butterflies. “You try and treat it like just another hockey game, but in reality it's a lot bigger stage.”

His teammate Jake Guentzel is another 22-year-old who picked up a pair of assists in the Penguins’ 4-2 win. He echoed a similar sentiment to Murray about the rush a game of this nature creates. “When you first walk out it's pretty crazy,” he said. “I remember getting the chills.”

NHL
Stadium Series winner a bucket list moment for Penguins center Matt Cullen

Even on the losing end, the event is easily one to remember. Flyers winger Pierre-Eduoard Bellemare is a perfect example: He welcomed his mother all the way from his home country of France and the two, along with his wife, were out on the ice for family skate. It’s something he called a “once-in-a-lifetime experience.”

And this is exactly what Mayer and the rest of the NHL have in mind when planning these outdoor festivities.

It’s not just about the three period, 60-minute battle on the frozen of ice; it’s far more than that. 

“When you look at all the other sports, every sport has their signature,” Mayer said. “This has become ours. This is really different.”

***
JJ Julius Son broke out into a grin when he began talking about hockey. The lead singer of Kaleo had just wrapped up his sound check and was lounging around backstage. 

For Son and the rest of Kaleo, this was a unique experience. All hail from Iceland where soccer is the sport of choice, the four men have grown more and more in love with American sports as they’ve begun gaining popularity throughout the states. 

Fittingly, hockey has become one of Son’s newest favorite sports to follow, so when the NHL approached Kaleo about performing at The PreGame, a festival held outside Heinz Field that featured everything from food and games to photo opportunities with the Stanley Cup, they immediately said yes. 

“This will be my first hockey game to see,” Son said about five hours before going on stage. “I’ve watched them on TV, but I’m just super excited to be playing and then going in and watching the game.”

“I’m a sports fan. I watch sports on TV and music can emphasize and do a lot. It’s just a huge thing to be a part of.”

Kirk Irwin/Getty Images

Mayer says he and the NHL planning committee spend many months tracking what is popular in the music industry and doing all they can to find the perfect fit. Bringing in Kaleo, who has produced well-known hit songs in ‘Way Down We Go’ and ‘All the Pretty Girls,’ just seemed like an ideal fit for The PreGame event. 

During the first period intermission, it was three-time Grammy winner Train that performed on short notice after the original act OneRepublic had to back out the day before due to illness.

“We want to make sure that there’s a little something for everybody,” Mayer said. “We realize that for some people, this could be their first game so you want to suck them in with all the other things we do.

“We know also that there’s a large audience out there that enjoys music and might just watch our game because they like the artist.”

NHL
Despite limited history, St. Louis's hockey roots have grown deep

For the 67,318 people who had tickets and the thousands of others who spent the afternoon and evening tailgating and hanging around the city, there is a little bit of everything for them to take in… and that’s exactly what the league has in mind when laying out the spectacle. 

***

An easy 10-minute walk up W. General Robinson St. from Heinz Field, passing by PNC Park, the home of the Pittsburgh Pirates, takes you to the SoHo Bar and Restaurant. 

The bar was transformed into a Pittsburgh and Philadelphia hockey fan’s dream as three of the organization’s biggest stars of yesterday lined up for a half hour talk followed by a meet-and-greet at the Coors Light Beer Summit about five hours before puck drop. 

The lineup featured two Hall of Famers in ex-Flyers forward Eric Lindros and former Penguins defenseman Paul Coffey, along with one of the highest-scoring Americans ever and current NBC Sports analyst Jeremy Roenick. 

This was yet another one of those “once-in-a-lifetime” moments as the three greats told tales of their playing days ranging from lighter subjects such players they hated to play against to more serious subjects such as concussions, where Lindros, who saw his career cut short because of this issue, very openly discussed how the league’s progress is admirable but nowhere near where it can be. 

While the fans in attendance all soaked in every sentence, the former players, too, soaked in everything this moment had to offer. 

“The NHL has nailed it,” Coffey said. “They have a really good thing going here.”

To sum up just how valued these outdoor games have become in the NHL community, all three panelists wished they had the opportunity to participate in a regular-season outdoor game during their playing days. 

These men accomplished nearly everything there is to in the game, but they can tell what they’re missing out on—it says a lot about how powerful these events have become.

“When a player downplays [an outdoor game], it’s crazy because a lot of players will say they never had an opportunity in my career to play in an outdoor game,” Mayer said. “It’s part of their being.”

Patrick McDermott/NHLI via Getty Images

“It’s the practice before and the families around and you’re playing outside,” Lindros said. “Every kid grew up playing outside and getting on that ice. It’s incredible, it brings back that outdoor experience.”

***

The NHL likes to think of the scene within the stadium as a “three-ring circus.”

At Heinz Field, a person sitting in Section 111 sat right in front of a sheet of ice that featured seven live penguins from the Pittsburgh Zoo and PPG Aquarium. Someone who bought seats in section 223 overlooked a house band that was playing right below them.

All of this going on while there’s two teams dueling it out on center stage. 

“A lot of our choices and the things we’re trying to do is based on connecting with sports fans who might become hockey fans,” Mayer said. “Hockey fans are obsessed with the sport and rightfully so, they’ll watch it no matter when. There’s a lot of fans out there that we know if we can get them to watch a game, they’re going to love it.”

Everything—literally, everything—is well-thought out when it comes to an outdoor game. The entrance and walkway that the players take from the tunnels out onto the ice is an extremely tenuous task. 

In this case, being in The City of Bridges, Mayer and his staff designed a bridge setting for the players to walk across. When looked at closely, the bridge cuts up at just the right angle so that the players are led straight to the rink. This was engineered specifically to fit the layout. 

For the thousands of fans seated, the stadium looked nothing like the home of the Pittsburgh Steelers. That’s because there wasn’t a single blade of grass visible. The league does all it can at “transforming the environment” to ensure the audience is in awe at how special the scene is. 

Add in some pyrotechnics, a fog machine and the Steelers’ All-Pro wide receiver, Antonio Brown hyping up the crowd, and you have a pretty special sight to see upon introductions. 

“I think our biggest feedback is that these games are incredible, the spectacle and you get a little of everything,” Mayer said. “From the time you walk in you don’t know where to look. It’s a three-ring circus here. For us it’s like creating a whole ‘where do I look next.’”

***

It’s more than a game. 

This isn’t a secret anymore. The players, in the moment, can downplay its significance but this is more than a three-hour ordeal. It’s a weekend that fans and players alike will remember forever. 

“You know, these events I think are so unique,” said Pittsburgh head coach Mike Sullivan. “I think they're all different in their own right, depending on the venue. But all of the environments, all the atmospheres, they're electric. I think it's a great opportunity for all of us to experience it.

“It brings everybody back to their childhood days when they were skating outside on the pond.”

Mayer, who just wrapped up his first run of outdoor games this season as the head planner, is very open to fans’ feedback. He knows there were some concerns of the event being watered-down, but he believes they’ve found the perfect amount of outdoor games per season to be in the three to four range. 

The point being, these outdoor events aren’t going anywhere—as Mayer said, they’ve become the league’s signature event. 
Matt Cullen, who scored the game-winning goal, summed up the event in the best possible way: "I gotta tell ya, I don't know if I've had more fun playing hockey. It was such a fun night… I was just kind of blown away by the atmosphere.”

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide — from Peter King, Tom Verducci, Lee Jenkins, Grant Wahl, Andy Staples and more — delivered straight to you, along with up-to-the-minute news and live scores.