Four NFL centers have decided to make some money off their most marketable feature: their butts.
The guys whose behinds are featured on every snap will endorse Dollar Shave Club’s One Wipe Charlies brand, a flushable wet-wipe toilet product with the tagline, “Every great play starts with a clean snap.”
Dollar Shave CEO Mike Dubin tells Advertising Age, "Everybody’s got their eye on the center’s ass all season long. That’s why we picked them.”
The four—Travis Frederick, Dallas Cowboys; John Sullivan, Minnesota Vikings; Eric Wood, Buffalo Bills; and Nick Hardwich, San Diego Chargers—will appear in the #cleansnap ad campaign. Don’t fret, though, it’s mainly a radio promotion. There will be no video.