SOCHI SCENE: Sticker shock in Sochi

SOCHI, Russia (AP) Capitalism is alive and well at USA House in the Olympic Park.

The gathering place for American athletes, their families, sponsors and fans at the Sochi Games includes a pop-up shop selling clothing by Ralph Lauren and USA Hockey gear for eye-popping prices. The designer conceived the clothing worn by U.S. athletes in the opening ceremony, including navy cardigan sweaters covered by stars, stripes and patches available at the shop for $595.

A navy and red wool coat costs $795; a bear dressed in Lauren's Polo clothing is $350; and a navy sweater with the American flag on the front goes for $295. A red, white and blue 2014 wool scarf is $146, and fingerless wool gloves sell for $98.

The other half of the store inside the low-slung wooden USA House sells hockey sweaters and scarves, along with a selection of T-shirts.

The place was jammed on Wednesday, with multiple cash registers ringing up sales in U.S. dollars. Some customers slipped on hockey jerseys, while others fretted about the sizing of the T-shirts. Children's clothing was also for sale, along with a selection of high-end sunglasses.

- By Beth Harris - Twitter http://twitter.com/bethharrisap

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Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter: http://apne.ws/1c3WMiu

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