SOCHI SCENE: World tunes in

SOCHI, Russia (AP) The Olympics are big business for television, and the Sochi Games are feeding a voracious appetite from networks around the world for live sports programming. Some numbers from IOC managing director of television and marketing services:

-464: Channels globally that broadcast Sochi Olympics coverage, nearly double the 240 that broadcast the Vancouver Games.

-102,000: Number of hours that will broadcast, more than any previous Winter Games.

-75: Percentage of Russians who have watched at least 15 minutes of Sochi Games coverage.

-190 million: Number of Chinese that have tuned in for at least 15 minutes.

-500 million: Estimated global audience for the opening ceremony.

- By Jon Krawczynski - Twitter http://twitter.com/APKrawczynski

---

Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter: http://apne.ws/1c3WMiu

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.