Sports Illustrated's Gary Van Sickle names his 10 favorite items from last week's PGA Merchandise Show in Orlando.
Rise of the Velociraptors: When the King of Balls comes out with a new model, it's always news. Titleist introduced the Velocity ball. It features "explosive distance," the company says. The ball number is printed in distinctive yellow-orange ink.
2 of 10David Walberg/SI
Lightweight Champ: Oakley's Cipher is the lightest real golf shoe on earth. It's 9.5 ounces, fashionable and has no spikes -- just strips of high-tech gripping material on the soles. Cutting edge and so cool.
3 of 10David Walberg/SI
The Reboot: The whole new line of TaylorMade RocketBallz (RBZ) clubs was inspired by the 3-wood, the hottest the company has ever made. The club goes so far that it comes in a 17-degree version (2 degrees of loft more than usual).
4 of 10David Walberg/SI
Amped Up: Cobra has gone Rainbow Brite in honor of its new endorser, Rickie Fowler. The AMP cavity-back irons have "vibrant orange" trim and orange grips, the men's Bafflers feature "electric yellow" trim, and the women's AMP driver comes in "lime punch." Sunglasses are recommended.
5 of 10David Walberg/SI
Tooth Be Told: You couldn't get a belly putter like PGA champ Keegan Bradley's Odyssey Sabertooth model last year. Now you can get the next best thing, a black version known as the Metal-X.
6 of 10David Walberg/SI
Driving Force: There's nothing manly men would rather look at than manly drivers, except maybe fishing rods. The Adams Speedline Fast 12 follows in its well-regarded predecessor's footsteps and with a little more style and panache--the swept fantail edge evokes Flash Gordon's helmet.
7 of 10David Walberg/SI
The Throwback: Cleveland's deep-face Classic driver comes in a sparkling burgundy head with tan face paint, making it look like a classic old persimmon driver. It's a head-turner.
8 of 10David Walberg/SI
David Versus Goliath: Boccieri Golf (makers of the Heavy Putter) brought out the Secret Grip, the game's heaviest grip (92 grams, to better sync with its Heavy Driver), while Dawgs Golf (maker of super-light footwear) showed off Extreme-Lite, golf's lightest grip (less than 20 grams, made from a proprietary resin). Light versus heavy? Who'll be golf's Biggest Loser?
9 of 10David Walberg/SI
20/20: The new Ping i20 driver has a classic modern shape. Cooler still is the flat black, stealth-bomber paint job that makes it look top secret.
10 of 10David Walberg/SI
Cat Power: You'll get three holes worth of needling if you show up with a Hello Kitty headcover for your weekly game, which would totally be worth it. Hello Kitty Golf also has bags, balls and ladies' and children's clubs. What does Hello Kitty have to do with golf? Go ask Marmaduke.
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