Stripes remain a key trend in golf shirts. But on this shirt from Callaway Golf, note that the stripes disappear mid torso, a design based on feedback from the company's sponsored pros, including Alvaro Quiros, who wanted no visual distraction as they looked down at the ball. Quiros wore a version at the PGA Championship but, alas, didn't make the cut.
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Accessories that personalize a golfer's look are becoming more and more important, whether it be a highly individualized, handmade belt buckle, like these from D-fly, or a fashionable argyle vinyl skin, from Big Wigz, to go on your driver.
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It was not all boxy men's wear. For women who want a hint of glamour that does not stint on performance, there was Catwalk Performance Artwear, a Canadian company that makes silky, fluid golf clothes, including black-and-white shirts and interesting wrap skirts, all developed by partners Sima Anvari and Lauren Demerling. "We try to get away from typical golf clothes man-style shirts and trousers," said Demerling, who is a low-handicap player. "We create curves."
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The glory days of Arnie and Jack live on in this herringbone Pima cotton polo from Fairway & Greene. It features a four-button front, with visible button placket, a shorter sleeve and a slimmer silhouette than most contemporary golf shirts. "Young guys who haven't seen it before think it's cool," said Andy Bell, the president of Fairway & Greene, "and older guys are excited to have it back in their closet."
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The gonzo guys at Quagmire Golf, Geoff Tait and Bobby Pasternak, are known for hip, innovative golf fashions. This season they are showing a "color fusion" shirt, which changes color when it gets hot. The light blue shirt turned white when it was breathed on. The red one shows color change from body heat. "It's our gimmick shirt of the year," said Tait, Quagmire's creative director. "It gives off a two-tone like tie-dyed look, but in sweltering heat it changes color completely." At the end of the day, your swing might be the same old thing, but you'll look like a different golfer.
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Golf shorts in Bermuda length with classic Madras patterns turned up in several apparel collections but with an important difference. Traditional Madras shorts are made of cotton with the familiar bleeding-dye process. These shorts, from Izod G, have the Madras look but are in a technical fabric that wicks moisture and keeps you cool.
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The quest for personalized style extends even to the golf ball, which players can now mark with the Tin Cup Personal Imprinting System, which uses die-cut tin cups, with cutouts of various favorite images a dog (shown here), a dolphin, a bowtie, a ribbon, and so forth. You just place the cup over the ball and use a Sharpie to mark your design.
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Small patterned designs, especially mini-checks, were everywhere, including this graphic micro-square shirt from Cleveland Classics.
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Many vendors showed clothes made from recycled materials, especially polyester shirts and trousers made from recovered soda bottles. The hangtag "EFP" stands for Environmentally Friendly Polyester. Some companies, like Skins Game, based entire collections on green design, including shirts made from bamboo charcoal and recycled polyester. "The whole golf apparel field seems to be coming from soda bottles," quipped Claudia Schwarz, the designer of Cleveland Classics.
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You've heard of compression garments that help you with your game. Now consider game-improving underwear boxer-briefs made with a fabric so silky it eliminates chafing during the golf swing. Golfers are said to like the Slix brief ($24) because trousers glide right over them. It makes sense, but you might have a hard time explaining to your significant other why you wear underwear named Slix.
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