Liverpool announces three-year partnership with DraftKings
Liverpool FC has signed a three-year global partnership deal to make DraftKings the team's official daily fantasy sports partner, the team announced.
The deal is the first step in DrafKings' global expansion outside of the United States and the first in the United Kingdom.
“DraftKings’ daily fantasy platform brings a whole new dynamic to the fantasy football we’re all familiar with,” Liverpool FC's chief commercial officer Billy Hogan said in a statement. “They have a partnership with the Red Sox at Fenway Park so we’re excited to have them extend their relationship with FSG to Liverpool FC as well. We’re delighted to be leading the way in becoming one of DraftKings first football partnerships and we look forward to a long and successful relationship.”
DraftKings was granted a license to operate in the United Kingdom in August 2015 and is expected to expand with other club partnerships. FanDuel does not have access to the area yet.