The controversy surrounding Nike's high-priced new LeBron sneakers

Wednesday August 22nd, 2012

The blogosphere was atwitter on Tuesday over a Wall Street Journal story that mentioned that Nike's new LeBron X sneakers would retail for $315.

Nike spokespeople were quick to point out that the base model of the shoe will sell for $180 and that the premium model is a Nike+ version that includes sensors that measure vertical leap and quickness. Still, a spokesman told Darren Rovell of that "the price is still being set" on the Nike+ model, with an analyst later telling Rovell that it might end up closer to $290 -- perhaps to keep it under the $300 threshold.

Marc Morial, president of the National Urban League, is urging the shoemaker to abandon plans to release the shoe. Oddly, when first mentioned the shoe nine days ago -- including a reference to the $315 price tag -- it didn't generate any response.

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