By Scooby Axson
October 01, 2013

Sean Gardner/NASCAR via Getty Images) NASCAR fined Nelson Piquet after he used a gay slur in an Instagram post. (Sean Gardner/NASCAR via Getty Images)

NASCAR fined Nationwide Series driver Nelson Piquet, Jr. $10,000 and ordered him to attend sensitivity training for using a gay slur on social media, NASCAR announced, via USA Today.

Piquet posted the remark on Instagram Sept. 25. The post has since been deleted.

"Nelson Piquet Jr. recently communicated an offensive and derogatory term that cannot be tolerated in our sport," said Steve O'Donnell, NASCAR senior vice president of racing operations.

O'Donnell said the code of conduct clearly defines NASCAR's position "regarding the use of disparaging terms.

"We expect our entire industry to abide by this Code," O'Donnell added.

Piquet said previously that he was joking.

"Don't act like if u have never called your friends names," Piquet said in a now-deleted tweet. "Were (sic) not living in the 50s anymore bud.. jokes are jokes."

"I sincerely apologize to everyone for my poor choice of words last week. I did not mean to hurt or offend anyone," Piquet said in a statement. "This has been a cultural learning experience that will make me a more sensitive person moving forward."

"TSM expects those associated with the team to uphold professional standards that we can all be proud of," TSM said in a statement. "Nelson has assured the team that he has learned his lesson and he knows what it means to represent TSM."

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