Chelsea's policy in the January transfer window appears to be about reconciling the cost of chasing titles with exercising financial diligence.
About $8 million has already been raised this week by offloading Daniel Sturridge to Liverpool and signing Demba Ba from Newcastle.
At the same time, Chelsea is showing there is little room for sentimentality by failing to yet offer Frank Lampard a new contract despite the fans' favorite still providing goals from midfield at 34.
Captain John Terry even acknowledged that he would be "devastated'' if Lampard left the European champions.
Also Friday, West Ham signed midfielder Joe Cole from Liverpool and striker Marouane Chamakh joined on loan from Arsenal until the end of the season.
Newcastle strengthened its defense by signing France right back Mathieu Debuchy from Lille.