By 90Min
July 19, 2017

In the modern era of professional football we have come to expect precision and near perfection when it comes to the marketing of club merchandise. The last thing you expect from a club in the EFL Championship is an error in the sale of a club football kit.  

However, it was reported by the BBC on Sunday that an Oxford United label has been found on the new Bristol City away shirt. Investigations are being carried out by Bristol Sport who deal with the club's commercial interests. 

The rather peculiar and comical blunder came to light when Bristol City fan Matthew Gillet posted about the mistake on Twitter. Gillet tweeted "Any idea why there's an Oxford United badge inside my new #PurpleAndLime Shirt?"

An apology has since been issued by Bristol Sport Chief Executive Andrew Billingham and on the club website he stated: "We are investigating the matter and it appears to be an isolated incident. We use a network of factories who produce for other clubs and major brands"


"Since the issue was highlighted we have checked all remaining stock and I am pleased to say no further issues have been identified. I have requested an urgent review of all manufacturing processes from our supplier to ensure this cannot happen again."

The club's kit manufacturer Vision Outsourcing also offered their apologies for the error: 

"We would like to offer our sincerest apology to any supporter affected by the mislabelling of our product.


"We take great pride in producing bespoke product for Bristol Sport and its clubs and we are deeply disappointed that we have made this error."

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