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Liverpool Owners FSG & Nike Strike New Deal With Lakers Star LeBron James

LeBron James and Liverpool's owners FSG have struck a new deal that will see the Reds' owners buy into James' SpringHill Entertainment Company business.

Liverpool and LeBron James have a very good relationship and that is due to the LA Lakers star owning a 2% share in the Anfield based club.

James is often seen arriving to games or training in a Liverpool shirt and you can catch him tweeting about the Reds on his twitter.

LeBron James

On the surface it looks like a very mild involvement from James but behind the scenes he is a businessman whose investments have made him millions.

When LeBron bought his 2% share of Liverpool in 2011, it was worth £4.7million pounds (roughly $6.5M) and he has paid it off.

If the Lakers star was to sell that 2% now, he would be set to make 10s of millions on his purchase.

FSG and Nike Buy Into LeBron's Business

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In 2020, LeBron James and his business partner Maverick Carter founded SpringHill Entertainment Company business.

James' company has a lot of projects in the works and one of their more recent ones was the release of the Space Jam: A New Legacy movie during the summer, which LeBron starred in.

With James and FSG already having a working relationship, FSG have taken a 'significant stake' in SpringHill.

John Henry

They will now be the second highest investor in James' company after RedBird Capital Partners, who bought an 11% stake in Liverpool's ownership for $750million earlier this year.

They will also be joined by Liverpool's new kit manufacturer Nike and gaming company Epic Games.

One of the major objectives from this new deal will see SpringHill work with FSG on "original content in and around the sports, teams, and venues associated with FSG," which includes Liverpool, the Boston Red Sox and NASCAR team Roush Fenway Racing.

The fact that FSG, RedBird, LeBron James and Nike are all collaborating on another deal suggests that this will be a long lasting relationship that looks set to benefit every party.