Virgil Abloh the founder of streetwear brand Off-White and artistic director for designer brand Louis Vuitton menswear has recently lit up fans’ eyes after he took to his Instagram story to hint a possible collaboration with none other than Liverpool Football Club.
Abloh recently shared a photo of a new Louis Vuitton polo from the brands’s 21/22 winter collection with a fan commenting, “Liverpool’s next home shirt.”
Abloh then responded to this fan by posting on his story saying, “He said it. I didn’t even think about it. Liverpool FC, let’s move up the table together.”
The game of football is patiently waiting for Virgil’s return to the sport after he dropped an iconic Off-White x Nike Football collection for the World Cup 2018 which featured football shirts , hoodies and Off-White Mercurial boots.
Virgil Abloh is a fashion designer God in the world of streetwear and his Off-White brand has been a staple in streetwear for years and has worked with Nike on multiple occasions to create exclusive clothing and trainers.
The two massive brands successful collaboration clothing lines has seen trainers and apparel sell out instantly and resell for hundreds more than their original retail price on the resell market.
With Liverpool FC, Nike and Off-White all being successful worldwide brands, it is a match made in heaven for all three.
Just look at how successful the Paris Saint-Germain x Jordan collab has been. This hugely successful pairing began in 2018 and has since released football kits, clothing and even Jordan trainers.
One of the big reasons this partnership works is because promotion is easy with the likes of global superstars Kylian Mbappé and Neymar donning the kits.
With Liverpool, promoting the kit would be super simple as well as the club is of course a very well supported team globally. The likes of Mohamed Salah, Roberto Firmino and Sadio Mané wearing the kits on the pitch would be the easiest form of worldwide promotion with millions of fan tuning into every game.
Also, Liverpool’s Nike sponsored athletes Virgil van Dijk and club captain Jordan Henderson could easily be the cover boys for the promotion shoots.
If Liverpool wanted to go even further with promotion, they could enlist the help of Nike athlete and tennis phenomenon Serena Williams who herself has collaborated with Off-White X Nike when she released two trainers with them a few short years ago.
Another promotion option could be basketball star Lebron James who himself is also a Nike athlete and recently became a partner of Liverpool’s ownership group Fenway Sports Group.
James was also seen arriving to one of his title winning season games in a Liverpool home shirt last season.
This potential collab between Liverpool x Nike x Off-White would be something different for the club to do and would drive more money into the club also.
Produce product and you produce income. The more product is made the more money is accumulated, which could help fund potential transfers like the one player most Liverpool fans want at the club - Kylian Mbappé, who himself is sponsored by Nike.
Virgil Abloh has been following the Reds on Instagram before his comment to the fan so he clearly has some affiliation with the club.
The alliance of streetwear and football are growing globally together and this has the potential to be hugely successful for all involved. It would also put Liverpool at the forefront in the Premier League of working with a Nike partner before anyone else.