Man City look to make major sponsorship change - Etihad replacement sourced

DanielBower

Manchester City are looking to sell the front-of-shirt sponsorship rights that are currently held by Etihad Airways, SportBusiness.

It is reported that the CAA Sports Agency, appointed by Manchester City in 2018 to develop global partnerships, have been tasked with sourcing a new sponsor and it is believed that replacing Etihad Airways could bring upwards of £50 million per year in extra revenue for the club.

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(Photo by Clive Brunskill/Getty Images)

The current deal was bundled together with stadium naming rights and other Manchester City-related assets in a 10-year contract from 2010/11 through to the 2020/21 campaign.

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