2015 MLS expansion club New York City FC unveils fan-chosen team badge
After a four-day online selection process that received more than 100,000 votes, New York City FC released its official team logo on Thursday.
Fans were given two choices in the voting process. The winning circular design that was inspired by the shape of an old New York subway token, and another badge that incorporated the shield in New York's official seal.
Chief business officer Tim Pernetti was on the microphone at the unveiling event in Manhattan as sporting director Claudio Reyna and head coach Jason Kreis opened a door on stage to unveil the circular badge, designed by Rafael Esquer.
“Given the significance of a club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning,” Reyna said in a press release. “Thanks to the voice of our fans, we feel that we have a design that truly represents our club and our city.”
The winning badge is inspired by the old New York City Subway Token, created by the Transit Authority in 1953 and used for 50 years as the standard fare for a ride. The last version of the token had a cut out pentagon in the center representing the five boroughs. A similar such pentagon appears on either side of the monogram so as to reinforce the Club’s connection to the entire city. The circle is also a symbol of unity, wholeness and infinity.
The badge features the typeface Gotham, a wholly American font inspired by the City’s signage. Born out of an in-depth study of building lettering in New York City, the monogram reflects the rich graphic language that is so much a signature of the five boroughs. The colors navy blue, white and orange are drawn from the New York City flag.