Every Monday, SwimDaily will feature a flash sale highlighting different companies that contribute to the SI Swimsuit Issue. This week, we are proud to feature Indah Clothing.
Flash Sale Code: 24HOURSALE (25% off, good from 11/11-11/12, can only be used on Jade White, Kamani Tie-Dye, Paola Black and Sooty Black)
Weekly Discount Code: 20OFFINDAH (20% off, good from 11/12-11/17, can be used on all products)
More About Indah
Indah Clothing is designed and produced in Bali, the island of the Gods. Indah is the word for beautiful in Bahala, the language spoken in the luxurious island. “My husband Joe and I had just hiked Mount Rinjani on the island of Lombok,” Indah founder Libby DeSantis recalls. “And we where dead tired; looking for a place to chill. We found this cool little village at the base of the mountain and stayed for a few days. While we where there, the owner’s wife gave birth to a beautiful little baby girl who they named INDAH. I asked them, ‘What does that mean, it is such a beautiful word.’ They said, ‘Yes it means beautiful!’ When we started to make a few bits and pieces to sell, it had to be Indah on the label.”
The company is now in its 15th year and has been featured prominently in the SI Swimsuit Issue, most noticeable for Kate Upton's 2013 cover image. Other models who have sported Indah clothing in the SI Swimsuit issue include Alyssa Miller, Emily DiDonato, Chrissy Teigen, Adaora, Jess Perez, Kate Bock and Ariel Meredith. So what is Indah? The question is best answered in a poem on the company's website: