Last week, two-time SI Swimsuit model Sara Sampaio was named the newest Carl's Jr. girl, and once again, we're left to wonder, how do the ladies of SI Swimsuit make eating a burger look SO good?
In the minute-long clip from the fast food chain, Sara appears in The Norpoint Ice Hotel in a barely-there red bikini and a luxurious fur coat. With each mouth-watering bite, Sara melts the ice around her (and our hearts).
We would question how the burger in her hand miraculously stays intact, but does it really matter? No, it absolutely does not.
BONUS: See some of Sara's best moments from SI Swimsuit 2014 & 2015!