Marty Smith (left) is represented by CAA, while Jessica Mendoza is represented by IF Management.
James Black/Icon Sportswire, Michael Spomer/Cal Sport Media

Episode 65 of the Sports Illustrated Media podcast features Steve Herz, president of IF Management, and Matt Kramer, a talent agent for CAA.

By Richard Deitsch
June 29, 2016

Episode 65 of the Sports Illustrated Media podcast features two guests: Steve Herz, president of IF Management, and Matt Kramer, a talent agent for CAA. The two are part of firms that represent hundreds of people in the sports media, from broadcasters to journalists to bloviators. Herz’s firm represents ESPN’s Dan Shulman and Jessica Mendoza while Kramer’s clients include Yahoo’s Adrian Wojnarowski and ESPN’s Doris Burke and Marty Smith.

In this episode, Herz and Kramer discuss the skills needed to work in sports broadcasting, the salary structure at local markets compared to national cable companies such as ESPN and FS1, how they deal with multiple clients competing for the same job, sexism and ageism in the industry, how much appearance factors into broadcasting decisions, what management people at the networks are best to deal with, whether there is a demand for opinion-based commentators versus journalists, what’s next in the sports media business, how much agents can get paid and much more.

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