NBC Sports acquires sports software company Sport Ngin

Thursday July 14th, 2016

Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry at SportTechie.com.

NBC Sports Group just acquired the nation’s largest provider of web software and mobile applications that cater towards teams and leagues of all levels. A total of 500,000 organizations use SportsEngine, which NBC Sports purchased because of the ease with which they allow sports teams to create websites and apps.

The Minneapolis-based startup has been on NBC Sports’s radar for quite some time now. The two groups have been in contact over the past year about ways in which they can work together. Eventually, NBC Sports decided on purchasing SportsEngine, according to the Minneapolis Star-Tribune.

The details of the purchase were not disclosed, but the deal was finalized on July 1 and employees were alerted on Monday.

A few of SportsEngine’s biggest customers are USA Hockey, Hockey Canada and USA Wrestling. Other than that, they primarily look to operate at the amateur level. SportsEngine allows their customers to communicate with fans, giving them a high-quality platform to sell tickets, place a schedule, post team news and much more.

The deal looks to be a good move for both sides, seeing that SportsEngine was one of the fastest growing software companies in youth sports, and NBC Sports will surely be stronger with it under its wing. SportsEngine will, in turn, receive the massive brand recognition that comes with NBC Sports, along with the significant financial backing of the sports group.

Before this, SportsEngine made a few serious moves in the industry, gathering a 2014 investment of $25 million. They have tracked $39 million in revenue. Last month, they even announced the creation of a sports tech innovation center, as they partnered with Rally Ventures. The center is located in Minneapolis and is called The Pitch.

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