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By Mark J. Burns
October 21, 2016

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Oklahoma football coach Bob Stoops recently admitted he doesn’t usually sleep for 24 hours after a Sooners game because he is so hyped up on adrenaline. And in order to fill the time, he’ll pull out the trusty iPad and start critiquing the game.

Stoops offered up some fun facts Tuesday night during his weekly radio show’s Fifth Quarter segment, which was broadcast on Facebook Live. The live streaming integration was part of a new digital integration between collegiate sports marketer Learfield and Nissan.

Facebook Live College Coach’s Corner Series presented by Nissan will consist of 36 episodes exclusively on Facebook Live featuring head coaches and alumni from schools such as Iowa State, Illinois, Miami (Fla.), Texas A&M and Oklahoma, among others.

Participants include Stoops, Miami coach Mark Richt, Iowa State coach Matt Campbell and Illinois Athletic Director Josh Whitman. The 10-minute episodes will occur on each university athletics’ Facebook pages.

“Facebook Live has had remarkable momentum since its introduction, and we know it’s paramount for the schools and partners we represent to deliver highly engaging, authentic and meaningful content in real time to modern-day fans and consumers,” Learfield Senior Vice President, Digital Media Scott Carlis said in a statement Wednesday. “We’re honored to roll out the first-ever college football coaches’ Facebook Live series and thrilled that Nissan is our launch partner on this innovative series as we aim to elevate and amplify their existing collegiate sports efforts.”

The new live streaming initiative will be promoted through various digital and social media platforms, with fans being encouraged to actively participate and submit questions and topics before each episode. Additionally, Learfield and Nissan will be promoting the car company’s augmented reality Die Hard Fan App, for fans to virtually paint their faces in their favorite team colors.

“We see this as another important piece of how we’ve chosen to communicate with today’s college sports fans,” Jeremy Tucker, Vice President, Marketing Communications and Media, Nissan North America said in a statement. “It’s a perfect complement to the historic announcement we made last year at this time to sponsor 100 colleges and universities nationwide. That’s been an exceptional decision for our company as we’ve been able to interact and engage with a key audience group in many different ways. We’re excited to add this coach’s series to our initiatives.”

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