AP Photo/Mark J. Terrill

Los Angeles Clippers utilize Noahlytics Data Service to improve shooting.

By Mark J. Burns
November 29, 2016

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The Los Angeles Clippers are getting smarter with how they are tracking shots this season, recently partnering with Noah Basketball to help improve players’ shooting percentages.

Both of the team’s practice courts will be outfitted with Noahlytics Data Service, which was recently released in May. Computer-vision technology and various algorithms help determine where a shot originated, ball positioning, shot depth and entry angle, ultimately providing instant feedback for players on how to adjust their shot.

According to Clippers assistant coach John Welch, the “Noahlytics system is a huge technology breakthrough from a shooting standpoint.”

“We use it every day, and it is making our players better. Practice makes perfect only when you are practicing the right shot. If a player is working on the same shot over and over, but their arc is off, they are going to be running in circles,” he said in a statement.

Added Clippers head coach Doc Rivers in a statement: “Finding out exactly why you are missing certain shots is such an advantage. This kind of information is newly available, and we plan to fully utilize it to our advantage. The immediate feedback is key to perfecting a player’s shot.”

After the Noahlytics sensor captures data regarding the ball’s trajectory and positioning within the rim, it shares the information through its cloud-based platform for coaches to filter by shot length, player name, makes, misses and court placement. The data combined with Noahlytics’ grading system then provides players suggestions on improving their shooting.

“When it comes to player development, the Clippers are a forward-thinking organization, integrating the best technology to help their players reach full potential,” Noah Basketball CEO John Carter said in a statement.

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