The Undefeated editor-in-chief Kevin Merida on the intersection of race, sports, culture

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Wednesday May 24th, 2017

Episode 120 of the Sports Illustrated Media Podcast features Kevin Merida, an ESPN senior vice president and the editor-in-chief of The Undefeated. The site, which explores the intersections of race, sports and culture, just celebrated its one year anniversary.

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In this podcast, Merida, the former managing editor of The Washington Post, discusses where the site is in relation to where he hopes it will be down the road; what he looks for when he hires staffers; what content has worked for The Undefeated and why; the importance of such a site for young writers of color, particularly at Historic Black Colleges; the impact of Donald Trump’s Presidency on The Undefeated; whether the site will try to amp its breaking news coverage; the amount of traffic the site gets and whether ESPN management has set metric or financial goals; why Jemele Hill and Michael Smith are getting increased attention for the 6 p.m. ET edition of SportsCenter; how the Washington Post has handled the 24/7 political news cycle; the pressures political reporters face in 2017; and much more.

 

Podcast breakdown

How Merida motivates journalists who work for him and how he hires – 2:30

The one-year-anniversary of The Undefeated – 7:00

How Donald Trump’s victory has impacted The Undefeated’s content– 13:00

Will the site get more into breaking news? – 18:00

How Michael Jordan ended up writing for The Undefeated – 22:00

The amount of people who read the site – 25:00

ESPN management’s expectations for the site to make money – 28:00

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Why there is so much focus on ESPN SportsCenter anchors Jemele Hill and Michael Smith’s show when it comes to their existence and ratings? – 34:00

The importance of The Undefeated for young journalists of color at HBCU’s – 39:00

The success of the Washington Post over the past 24 months – 45:00

The pressure on Washington Post political reporters ­– 48:00

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

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