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RIVIERA PLAY CLOTHES

Nov. 29, 1954
Nov. 29, 1954

Table of Contents
Nov. 29, 1954

Pat On The Back
  • Herewith a salute from the editors to men and women of all ages who have fairly earned the good opinion of the world of sport, regardless of whether they have yet earned its tallest headlines

Bladder-Ball
  • Yale undergraduates, grunting up and down the sacred sod of old campus, revive a tradition of the '90s with "First Annual Bladder-Ball Contest"

Glory Day In Columbus, Ohio
The Wonderful World Of Sport
Spectacle
  • Underground explorers enter the dark mouth of a Kentucky cave. A tortuous and dangerous descent lies ahead, but spelunkers find the perils justified by the exotic scenery

Soundtrack
  • THE EDITORS POINT TO ONE EFFECT OF POLITE CARTELS IN THE BOWL BUSINESS AND REGISTER DISSENT ON A BOXING-REFORM ALTERNATIVE, BUT THEY ARE CHEERED BY A BAD FIGHT AND A BACK-TALKING COACH

A Call To Arms
Sport In Art
  • It was a purposeful part of the traditional preparations for Thanksgiving among Americans of the last century—and in some rural areas it still is

Sporting Look
Weidman
Golf
Army-Navy Soccer
Fisherman's Calendar
Acknowledgments
Health
Yesterday
19th Hole: The Readers Take Over

RIVIERA PLAY CLOTHES

The international gallery of sun lovers who play on the Cote d'Azur are famous for their beauty and style of dress in the water and out

Since Caesar's day, the Riviera has been the world's favorite playground. From St. Tropez to San Remo the sun spills over rocks and lemon trees into a sea so blue that the French have named their coast the Cote d'Azur. That same sun and sea have also made the Riviera the home of the world's most imaginative play clothes. This year at sun-baked Eden Roc, Monte Carlo and Portofino, sun-loving beauties from all over the world are wearing stripes and straws, brief Bikinis for bathing, cover-up shirts and trousers. This report on the Riviera, 1954, is also a preview of American resort clothes, 1955—for the continental influence on American sportswear is greater today than at any time since the 1920s.

This is an article from the Nov. 29, 1954 issue Original Layout

Riviera straws and stripes: Gogo Schiaparelli Berenson and her daughters wear straw hats and striped trunks at Eden Roc. Above left: At Portofino, typical male dress-striped basque shirt, linen slacks, espadrilles.

The brief Bikini has become a Riviera classic in the years since the war. Here at Paraggi (Paradise) Beach, near fashionable Portofino, Roman beauty Gioia Tortina, 19, shows off hers while eating an apple in the sun.

Italian designer Emilio Pucci believes that women look beautiful in trousers. Proof: At Eden Roc, Mia d'Acquarone of Rome wears Pucci purple. At Monte Carlo (above), Heidi Beer and daughter Mitzi both wear Pucci pants, tailored shirts.

At Eden Roc, a Dior model, who calls herself "Lucky," wears playful raffia pony tail, straw earrings, fishnet Bikini. Her beach bag is bright red foam rubber.

At Monte Carlo, a sun worshiper's private cabana—a collapsible striped canvas head rest and sunshade.

More Riviera stripes and straws: 10-year-old Ulla Nelson of Sweden dries off in a terry poncho at Monte Carlo. Wet hairdo is typical...none of the girls wear bathing caps.

The blue middy shirt (left) is typical cover-up garb. Shirts are worn out, not in, and a cinched-in waist is rare. Even the Bikini is covered up with straw skirt after bathing.

NINE PHOTOSTONI FRISSELL