CONTENTS

January 10, 1955

14 THE WONDERFUL WORLD OF SPORT As the camera sees it

19 SPECTACLE Racing at Santa Anita IN COLOR

23 SOUNDTRACK The editors report and reflect on the news

59 SCOREBOARD and Week's Winners

61 COMING EVENTS

8 FOOTBALL'S FIESTA DAY
A guided tour of the New Year's Day bowl games conducted for SI by RED SANDERS of UCLA (Rose Bowl), BUD WILKINSON of Oklahoma (Cotton Bowl), GENERAL BOB NEYLAND of Tennessee (Orange Bowl) and HERMAN HICKMAN (Sugar Bowl)

18 STRUB'S SANTA ANITA
California's great racing strip and its famed impresario. A report at the opening of a new season last week by JIM MURRAY

26 TV MONEY MAY WRECK COLLEGE ATHLETICS
The architect of the NCAA program for telecasting football says a few large schools are endangering all collegiate sports in their greed for the TV dollar. By ROBERT HALL

28 PHEASANTS FROM THE HILL
At Wingover the birds are released from a hilltop to assure good but difficult shooting

32 THE UNKNOWN STORY OF YOUNG JACK DEMPSEY
A distinguished biographer, ROBERT COUGHLAN, separates the facts from the legends and finds the champion's true history a heart-warming story of a mama's boy who learned to use his fists. With a portrait IN COLOR by PHILIPPE HALSMAN

36 AMERICA'S NOBLEST HOUSE PET
Rock Falls Colonel is a home-loving setter who has won 90 best-in-show awards. A portrait IN COLOR and words

46 TO THE SKI SLOPES BY CAMEL BACK
Explorer-Photographer John Jay finds a skier's paradise in the Atlas Mountains of Africa, right next door to the blistering Sahara. With Photographs IN COLOR

54 HOW WE LICKED THE AUSSIES
Captain BILL TALBERT'S exclusive account of how the U.S. team won back the Davis Cup

THE DEPARTMENTS:

1 Pat on the Back: Praise for those not already smothered with it
2 Hotbox: JIMMY JEMAIL asks: What should the big leagues do for the players?
31 Under 21: DUANE DECKER meets a young man who is off his rocker about soccer
44 Bowling: VICTOR KALMAN looks over the men in the All-Star competition
62 Snow Patrol & Fisherman's Calendar: To the slopes with BILL WALLACE, to the streams with ED ZERN
63 Basketball: ROGER KAHN examines the coaching techniques of Ken Loeffler
64 Golf: HERBERT WARREN WIND recalls Byron Nelson's great year
65 Tip from the Top: MIKE TURNESA discusses the technique of a relaxed position at the address
66 The 19th Hole: The readers take over

COVER: Santa Anita

Photograph by PHIL BATH

"The Sport of Kings" lives up to its name in the pageantry of Santa Anita as recorded by Photographer Phil Bath in this shot of a pack of powerful thoroughbreds being urged on by their brightly clad jockeys. For other views of this horse player's paradise and the story of the man who made it what it is today, see page 18.

Acknowledgments on page 62

PHOTO

IN NEXT WEEK'S ISSUE

DEATH AND GLORY: THE WONDERFUL, TERRIBLE WORLD OF THE BULLFIGHT
To millions of people la fiesta brava is sport elevated to the level of tragic art. But to many Americans it is little more than cruelty to animals. Now SI examines both views in a knowledgeable essay by JOHN STANTON and illustrates them with a magnificent eight-page portfolio of bullfight photographs IN COLOR by MARK KAUFFMAN.

FISHING THE FLORIDA KEYS
In the wintertime the fishing is easy and the rewards great. IN COLOR.

GROW OLD, STAY YOUNG
A chart of exercises prepared by DR. THOMAS K. CURETON which are calculated to lengthen your life.

PLUS:
THE WEEK IN BASKETBALL, THE ALL-STAR BOWLING COMPETITION AND A PREVIEW OF THE NEW BOATS

HOLE YARDS PAR R1 R2 R3 R4
OUT
HOLE YARDS PAR R1 R2 R3 R4
IN
Eagle (-2)
Birdie (-1)
Bogey (+1)
Double Bogey (+2)